- Compatible With
- Store Builder
- Multi Vendor
- Min Original Price ($)
- 50
The Google Enhanced Ecommerce (GA4) add-on gives additional options to configure analytics that are not included in default CS-Cart. The add-on allows you to track user actions in online stores, including the frequency of product views, information about transitions to the product page from the store pages, adding to the cart and deleting from it, statistics on the checkout funnel steps, order complete, registration of new customers, adding products to the list for comparisons, buy in 1-click, etc. It is also possible to create your own custom events for tracking.
Please consider Google Tag Manager (GTM) add-on which is to replace Google Enhanced Ecommerce (GA4) add-on.
Google recommends to use Google Tag Manager (a tag management system by Google) to collect data from a website and send the data to Google advertisement and measurement products like Google Analytics.
Note: These add-ons are not compatible, so you should use either one or the other, but Google Tag Manager (GTM) is recommended.
Google Enhanced Ecommerce (GA4) Add-on Features
Supports both Universal Analytics and Google Analytics 4 resources
The add-on settings provide the ability to work with both UA (to be disabled by Google beginning July 1, 2023) and GA4 resources:
Event Tracking in Google Enhanced Ecommerce (GA4)
The add-on allows you to track the following events:
- Page view
- Click on the product in the catalog
- The product adding/removing to the cart
- The checkout process complete
- The checkout process steps
- Buy in one click
- Banner click
- The product adding to the comparison list
- The product adding in the wishlist
- New user registration
- The user sign into his account
- Custom events
Reports and Analytics
Determine the statuses of paid and refunded orders:
Customize the list of events that affect the bounce rate:
User Activity Statistics
With this add-on, the following reports will be available:
Shopping Behavior
Checkout Behavior Analysis
Product Performance
Sales Performance
Product List Performance
as well as marketing reports related to Internal Promotion and various Coupons.
Additional Features
The add-on has a built-in system of notifications for users about stats collecting, but no personal data is sent to any third-party services:
The IP anonymization function will hide the user's IP address in Google Analytics - just enable this function in the account settings and run it in the general settings of the add-on.
