- Compatible With
- Store Builder
- Multi Vendor
- Min Original Price ($)
- 298
It enables e-commerce website owners to integrate Google Tag Manager into their CS-Cart online stores.
- Within CS-Cart, the Admin can configure Google Tag Manager easily.
- Add Google Tag Manager Container ID.
- Via Google Analytics check customer events for the product view.
- Check the customer event for add to cart in Google Analytics.
- Customer registration event in Google Analytics.
- In Google Analytics check the cart page event.
- Order success event data can be checked in Google Analytics.
- CS-Cart Ultimate and CS-Cart Multivendor support is there for the add-on.
Highlighted Features
View Data Via the Data Layer
The Admin can check the data under the data layer at the Google Analytics console for the various events configured in the CS-Cart Admin backend.
Configure Container ID
The Admin can enter the Google Tag Manager container ID in the plugin configuration settings.
Enable Events to Track
The Admin can select the events that need to track via Google Analytics from the plugin's configuration settings.
Track Events
The Admin can select events like - signup, product view, add to cart, view cart, and order success.
Why Use CS-Cart Google Tag Manager Add-On?
The CS-Cart Google Tag Manager add-on can be used because of the increasing data-driven decision-making in the eCommerce industry. As online businesses grow more complex, tracking and analyzing website data becomes more challenging. So here, using the CS-Cart Google Tag Manager Add-on, you can easily track events for your website like - signup, product view, add to cart, view cart, and order success.
The Add-on simplifies this process by enabling website owners to manage all their tracking codes and tags from a single platform without changing their website's code. The Admin in the CS-Cart Admin panel needs to enter the container ID and select the events to analyze in the data layer section of google analytics. Also, if you want to enhance the look and feel of your CS-Cart store, then you can check the CS-Cart Responsive Theme(it needs to be purchased separately).
CS-Cart GTM Integration
After installing the add-on, the Admin will configure the module in the first place. To do so, the Admin will -
- Enter the Google Tag Manager container ID. While a customer views a product that event is tracked. If a customer is signing up that event can be tracked. After adding a product to the cart that event can be tracked. If the user is on the shopping cart page that event can be tracked. After placing the order the order place event can be tracked.
View Event Data in the Data Layer
After enabling the events in the configuration, the Admin can view the data in the data layer under the Google Tag Manager.
- Product view event data can be viewed in the data layer.
- When a customer signs up that event data can be viewed in the data layer.
- After adding a product to the cart the Admin can view the data in the data layer.
- After going to the cart the view cart event data is viewed in the data layer.
- When the order gets placed this event data can be viewed in the data layer.
Google Tag Manager Benefits
There are a lot of benefits to using Google Tag Manager, some of the main benefits include:
- Get a better understanding of your website visitors, their behavior, and how they interact with your website.
- Reduce the number of tracking codes on your website and improve your site's loading speed.
- Create custom tags and triggers to track specific actions on your website.
- It helps you save money by eliminating the need for developers to make changes to your website's code.